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How we reviewed this: This is a research-based review, not a hands-on test. We checked the current product label and the maker’s own product page in October 2026, compared prices across the brand store and US retailers, and read verified buyer feedback. Where taste and mixing are described, that is buyer feedback — attributed as such — not our own testing.
The Short Answer: Whole Beast Is Now Called Whole Feast
If you came here looking for Whole Beast protein, here is the headline: the product was renamed The Whole Feast by its maker, The Fittest. It has not been discontinued.
As of October 2026 it is still sold on the brand’s own store at $69 for 30 servings, and it is also listed on Amazon US through The Fittest’s storefront. The formula changed a little along the way — today’s label lists 21 g of protein and 100 calories per scoop, where the 2022-era Whole Beast label listed 25 g and 140 calories.
So this review covers the product as it exists now: what is actually in it, what it costs per serving, what buyers say about the taste, and whether it still makes sense next to normal protein powders.
What Happened to Whole Beast?
Whole Beast launched as the flagship powder of The Fittest, the supplement company founded by Brian Johnson — better known as Liver King. The pitch was “nose-to-tail” nutrition: instead of whey, the powder is built on beef protein isolate plus freeze-dried organs, bone, blood and colostrum.
Two things changed since our original 2022 review. First, The Fittest renamed the powder to The Whole Feast (the ingredient blend on the label still carries the “Whole Beast Blend” name). Second, in December 2022 Johnson publicly admitted he had used steroids, after building his brand on claims of being natural. That admission cost the brand a lot of trust, and it is fair context for any buyer.
What has not changed: the company is still operating from Montgomery, Texas, the powder is still third-party tested according to The Fittest, and the nose-to-tail formula is essentially the same idea it always was. Judge it on the label and the price — that is what the rest of this review does.
What Is Whole Feast, Exactly?
Whole Feast is a beef-based protein powder for people following animal-based, paleo or keto diets, or for lifters who cannot tolerate whey. There is no whey protein in it at all.
Each bag holds 30 servings (1.66 lbs / 780 g) and comes in two flavours: Milk Chocolate and Butter Vanilla.
The protein comes from grass-fed beef protein isolate. Around it sits the nose-to-tail blend: freeze-dried heart, liver, kidney, spleen, pancreas, whole bone and blood, plus colostrum powder and a little beef tallow. The organs are there for micronutrients — liver, for example, naturally brings vitamin B12, choline, folate and iron.
The Label, Broken Down
Per 26 g scoop, the current label lists:
- Calories: 100
- Protein: 21 g — of which 14 g is collagen
- Fat: 1 g
- Carbohydrates: 2 g, with 0 g sugar
- Sodium: 340 mg
- Iron: 2 mg (from the blood and organ content)
Full ingredient list: Grass-fed Whole Beast Blend [beef protein isolate, beef organ powder blend (heart, liver, kidney, spleen, pancreas, bone, blood)], colostrum powder, beef tallow, natural flavours, L-leucine, Himalayan rock salt, stevia leaf extract, monk fruit extract, sunflower lecithin. Allergen statement: contains milk (from the colostrum).
Three honest observations from that label:
1. The sweeteners are the good kind. Stevia and monk fruit, no sugar and no sucralose. If you avoid artificial sweeteners, this is a clean panel.
2. A lot of the protein is collagen. 14 g of the 21 g is collagen-type protein, which is rich in glycine and proline but naturally low in leucine, the amino acid that drives muscle protein synthesis. The Fittest adds free L-leucine to compensate, which helps — but gram for gram, this is not the same muscle-building profile as a whey isolate. You are partly paying for the organ blend, not pure protein efficiency.
3. The organ doses are not disclosed. The blend is proprietary, so nobody outside the company knows how much liver or heart is in a scoop. The organs are a genuine point of difference, but treat the specific organ-health claims as marketing, not measured doses.
Taste and Mixability: What Buyers Report
We did not taste this powder ourselves, so here is what the feedback pattern looks like. One hands-on review site that tested the Milk Chocolate flavour rated the taste excellent. On Amazon and the brand store, the product averages around 4.3–4.8 out of 5 depending on the platform, and repeat buyers commonly describe the flavour as mild and natural rather than sweet, and say it disappears well into smoothies.
The criticisms are consistent too. A minority of buyers find beef protein dry or slightly earthy in plain water — beef isolate never tastes quite like a milkshake — and a few long-time buyers have complained that the taste or consistency changed between orders. The brand’s own directions hint at the adjustment period: start with a quarter scoop and work up to a full scoop.
Practical takeaway from buyers: blend it into a smoothie or shake it with milk (or a milk alternative) rather than drinking it in plain water, especially for your first bag.
Pros and Cons
Pros:
- Genuinely different formula — beef isolate plus organs, bone, blood and colostrum in one scoop
- No whey and no lactose-heavy base — a real option for many whey-sensitive lifters
- Naturally sweetened (stevia + monk fruit), zero sugar, keto- and paleo-friendly macros
- Third-party tested, from animals raised without hormones or antibiotics, per The Fittest
- 30-day money-back guarantee on the brand store
Cons:
- Expensive per serving (see the table below) — roughly double a mainstream whey
- 14 g of the 21 g protein is collagen, which is weaker than whey for pure muscle building
- Proprietary blend: the organ amounts per scoop are not disclosed
- Contains milk (colostrum) despite the dairy-free image of the carnivore space — not for milk allergy
- Contains beef blood and organs — a hard no for some buyers, including many religious and alpha-gal readers
- The brand carries the baggage of the founder’s 2022 steroid admission
Price: How It Compares Per Serving
Whole Feast costs $69 for 30 servings on the brand store — $2.30 per serving, or about $2.07 with the 10% subscribe-and-save discount The Fittest offers. On Amazon US it is sold through The Fittest’s storefront; prices there move around and third-party sellers sometimes list it higher, so check the live price.
👉 Check the Whole Feast price on Amazon
| Product | Protein / serving | Approx. price / serving | Notes |
|---|---|---|---|
| The Fittest Whole Feast | 21 g (14 g collagen) | ~$2.30 | Beef isolate + organs + colostrum |
| MuscleMeds Carnivor | 23 g | ~$1.55 | Beef isolate only, no organs — the cheaper beef route |
| Optimum Nutrition Gold Standard Whey | 24 g | ~$1.15–$1.60 | The mainstream benchmark from our protein guide |
The maths is blunt: if all you want is protein for muscle, Whole Feast is one of the most expensive ways to buy it. You are paying a premium for the organ blend, colostrum and the animal-based positioning. For cheaper proven options — whey, isolate and budget picks — see our tested roundup of the best protein powders for strength athletes, and our ranking of the best sources of protein from food first.
If you like the beef-isolate idea but not the price, the middle path is Carnivor: check Carnivor on Amazon. And the mainstream benchmark is here: check Gold Standard Whey on Amazon.
Who It Is For — and Who Should Skip It
Worth considering if you:
- Follow an animal-based, carnivore, paleo or keto diet and want your protein to match it
- Want organ-meat nutrition but cannot face eating liver
- Get bloating or breakouts from whey and want a beef-based alternative
- Prefer stevia/monk-fruit sweetening and a short, recognisable ingredient list
Skip it if you:
- Just want the cheapest proven protein per gram — buy whey instead
- Have a milk allergy (the colostrum makes the label “contains milk”)
- Have alpha-gal syndrome, are vegetarian/vegan, or avoid blood products for religious reasons
- Are pregnant, under 18, or managing a medical condition — like any supplement, clear it with your clinician first
Verdict
Whole Beast did not die — it grew up into Whole Feast, and in 2026 it remains the most complete nose-to-tail powder on the market: beef isolate, seven organ and tissue ingredients, colostrum, clean sweeteners and honest macros at 100 calories a scoop.
It is also a luxury. At about $2.30 a serving, with two-thirds of its protein coming as collagen and the organ doses undisclosed, nobody should buy it as a plain protein powder. Buy it — if you buy it at all — because you specifically want the nose-to-tail blend and are happy to pay for it. Everyone else is better served by the options in our main protein guide.
Score: 7/10 — unique and well put together, priced like it knows it.
Frequently Asked Questions
Is Whole Beast protein discontinued?
No. The Fittest renamed it The Whole Feast. The bag, the name and slightly updated macros (21 g protein, 100 calories) changed; the nose-to-tail formula is the same concept and it is still sold on the brand store and Amazon US in 2026.
Does Whole Feast really contain blood and organs?
Yes. The label lists a beef organ powder blend of heart, liver, kidney, spleen, pancreas, whole bone and blood, all freeze-dried, plus colostrum. The exact amount of each is a proprietary blend and is not disclosed.
Is Whole Feast lactose free?
It contains no whey, which is why many whey-sensitive buyers tolerate it well. But it is not milk-free: the colostrum is a milk product and the allergen statement reads “contains milk,” so it is not suitable for a milk allergy.
Is Whole Feast good for building muscle?
It can support muscle building as part of enough total daily protein, and the added L-leucine helps. But with 14 g of its 21 g protein as collagen, it is less efficient per scoop than whey isolate. Serious lifters on a budget will get more from the picks in our protein powders guide.
Why is it so expensive?
Freeze-dried organs, colostrum and grass-fed beef isolate cost far more to produce than whey, which is a by-product of cheese making. Small production runs and direct-to-consumer pricing do the rest. Whether the blend is worth roughly double the per-serving price of whey is the real question this review keeps coming back to.
The Bottom Line
The honest summary: Whole Feast is a niche product done properly — a clean, naturally sweetened nose-to-tail powder that still exists, still sells, and still does the one thing no whey powder does. At $2.30 a serving it has to earn that premium, and for most readers it will not. If you are all-in on animal-based eating, it is the obvious flagship to try (the 30-day guarantee softens the risk). If you simply need protein, spend half as much and read our protein powders guide instead.