Alfredo Martín was a Spanish fitness coach and YouTuber who became known online as Héroe Fitness and Villano Fitness. 💪
He built his audience by talking about bodybuilding in a way few creators dared to — openly, bluntly, and without pretending the sport’s darker side did not exist.
His sudden death in November 2023, at just 30 years old, shocked the Spanish-speaking fitness world. This is his story, with the facts corrected. 🕊️
Quick Facts
| Full name | Alfredo Martín |
| Known as | Héroe Fitness, Villano Fitness |
| Nationality | Spanish |
| Born | c. 1993 (exact birth date not reliably published) |
| Died | 27 November 2023, aged 30 |
| Partner | Vera Schroeder |
| Profession | Fitness coach and YouTuber |
| Height | Not reliably published |
| Weight | Not reliably published |
| Pro wins | 0 — he was a creator and coach, not a pro stage competitor |
| Mr. Olympia appearances | 0 |
Who Was Alfredo Martin? 🇪🇸
Alfredo started posting YouTube videos about bodybuilding, training, and nutrition in 2017. His early content followed his own journey as a natural, plant-based lifter.
That first online identity was Héroe Fitness — the “hero” side of his story, built around workouts, progress updates, and diet advice.
As his physique and his honesty grew, so did his following. By the time of his death, reports put him at over 122,000 followers on Instagram and a six-figure audience on YouTube.
From Héroe Fitness to Villano Fitness 😈
The name change said everything. When Alfredo stopped being natural and began using performance-enhancing drugs, he did not hide it.
Instead, he launched the Villano Fitness — “villain” — persona and talked about that world in the open, including its risks and its downsides.
That openness was his trademark, and it split opinion. Some fans praised his honesty, while others worried that frank discussion could make dangerous practices look normal.
He also answered followers’ questions directly and wrote a book about the substances most commonly used in fitness and bodybuilding, published by Editorial Transverso. 📖
His approach was very different from creators who denied drug use and were exposed later, a contrast covered in our Liver King biography.
His Physique and Training 🏋️
Alfredo was known for a huge, dense upper body and powerful legs, a look he showed constantly in mirror selfies and training clips.
His content stayed practical: how he trained, how he ate, and how his body changed over time. Fans followed that transformation for years.
From 2022 onwards, he also spoke in his videos about health problems linked to his lifestyle, while remaining optimistic in public.
He had spoken openly, too, about the mental side of chasing size — the feeling of never being big enough, no matter how much muscle he built.
Death at 30 🕊️
Alfredo died on Monday, 27 November 2023. He was 30 years old — not 40, as the old version of this article wrongly stated.
His partner, Vera Schroeder, confirmed the news on Instagram after rumours began circulating. She asked for discretion and respect while the family grieved.
The cause of his death was not publicly disclosed, and it should not be guessed at. Reports at the time were clear that no cause had been confirmed.
Tributes poured in from across the fitness community. Fellow YouTuber Jordi Wild, who had interviewed him, described him as a spectacular and honest man who knew he was taking risks with his lifestyle.
His death came in a painful year for the sport, alongside other young losses remembered in our roundup of the bodybuilders we lost in 2023, including Jo Lindner.
Contest Record
Alfredo’s fame came from content and coaching, not from competition stages. No verified professional contest record has been found for him.
| Competition | Result |
| Mr. Olympia | No appearance |
| Arnold Classic (Ohio, USA) | No appearance |
| Arnold Classic (UK) | No appearance |
| IFBB Pro wins | 0 |
| Best result | None — no verified pro contest record |
His Legacy 🌟
Alfredo’s legacy is complicated, and that is exactly why people still talk about him. He refused to sell a fake “natural” story while living a very different reality.
At the same time, his early death at 30 became a warning for many young lifters about where extreme size-chasing can lead.
Whatever view fans take of his choices, his honesty changed how Spanish fitness creators talked about drugs — and that conversation has not stopped since.
FAQs
How old was Alfredo Martin when he died?
He was 30 years old. He died on 27 November 2023. The old article’s claim that he died at 40 was wrong.
Why was he called both Héroe Fitness and Villano Fitness?
Héroe Fitness was his earlier, natural-training identity. Villano Fitness was the name he used after he began using performance-enhancing drugs and talking about that world openly.
Did Alfredo Martin compete at Mr. Olympia or the Arnold Classic?
No. No verified Olympia, Arnold Classic Ohio, or Arnold Classic UK appearance has been found. He was a fitness influencer and coach, not an IFBB pro competitor.
What was the cause of Alfredo Martin’s death?
It was not publicly disclosed. His partner confirmed his death and asked for privacy, and no reliable source has since published a confirmed cause, so this article does not speculate.
Was Alfredo Martin married, and did he have children?
No reliable source confirms a marriage or children. His partner at the time of his death was Vera Schroeder, and this article does not repeat the old version’s unverified claims about a wife and children.
What book did Alfredo Martin write?
He authored a book about the substances most commonly used in fitness and bodybuilding, published by Editorial Transverso.